Indus Hospital & Health Network commemorates World Lung Day with Karachi United & Kiran Foundation in friendly football match

Karachi (Muhammad Yasir)

Voices Against Tobacco (VAT), an initiative of Indus Hospital & Health Network (IHHN), commemorated World Lung Day this week by hosting a friendly football match with partners Karachi United and Kiran Foundation. World Lung Day is commemorated each year to bring attention to the several factors that affect lung health and how to address them. On this day, VAT brings together partners and stakeholders from different industries and communities to showcase how lung health impacts everyone.

The event kicked off with lung health patient, Gulshan, initiating the match with the first kick. When Gulshan first visited Indus Hospital and Health Network, she used a wheelchair and oxygen support on a daily basis. Yet today, she was able to walk onto the field and start the match. Later in the event, she bravely shared her personal journey, illustrating the significant impact that the pulmonary rehabilitation program at Indus had on her life. “Being here today means the world to me. Living with a lung condition has been a journey of challenges, but thanks to the incredible care and support I received from Indus Hospital and Health Network, I am here, standing strong,” Gulshan emotionally shared. Gulshan’s moving testimony underscored the importance of access to prevention and treatment, which is the theme for this year’s World Lung Day.

Especially in low- and middle-income countries such as Pakistan, where mortality from non-communicable disease is highest, early access to diagnostics and holistic care is imperative for individuals facing lung health challenges. Also in attendance were representatives of IHHN, including Dr. Abdul Bari Khan, President IHHN, and Dr. Saima Saeed, Director of the IHHN Lung Health Program, as well as Karachi United founder Taha Alizai and members of Kiran Foundation. “The collaboration between VAT, Karachi United, and Kiran Foundation exemplifies the collective commitment to foster a healthier community,” said Dr. Abdul Bari Khan. “Through events and activities like this, the partners aim to inspire individuals to take proactive steps towards maintaining optimal lung health and to support those affected by lung conditions.” VAT has also partnered with Kiran Foundation, signing the MoU this year.

Kiran Foundation is a non-profit organization, initiated in 2006 and provides transformational education and holistic support in marginalized communities. VAT conducted several student sensitization sessions with youth from a wide array of backgrounds, allowing for a greater reach of the anti-tobacco cause. “Efforts to improve lung health must include the medical and public health community, civil society organizations, youth groups, academic institutions and policy makers,” said Dr. Saima Saeed. “By working with partners such as Karachi United and Kiran Foundation, we can empower communities to prioritize improved air quality, reduce tobacco use and increase exercise to promote better lung health.” “Strong lung health is essential for all individual, and is especially important for young athletes, as their health directly affects their ability to perform,” said Taha Alizai. “For this reason, we are proud to partner with VAT and IHHN to bring awareness to this cause.”

The Lung Health program at IHHN used VAT to emphasize the importance of tobacco control policies, most recently through a petition too ban sale of all novel tobacco and nicotine products. They have garnered over 8500 signatures. Lung Health has also integrated spirometry diagnostics in primary care and had more than 9,300 referrals across the network. Over 200 breathless patients with lung disease such as Gulshan have benefited from the multidisciplinary pulmonary rehabilitation program at the hospital.

AGA KHAN UNIVERSITY HOSPITAL organized World Heart Day

AGA KHAN UNIVERSITY HOSPITAL organized World Heart Day with Energetic ‘Walk for Your Heart’ Mini-Marathon”.

Karachi (Muhammad Yasir)  The Aga Khan University and the Aga Khan University Hospital commenced this year’s World Heart Day celebrations in full swing as the leadership of AKU, led by President Dr. Sulaiman Shahabuddin, and Section Head of Cardiothoracic Surgery, Dr. Saultat Fatmi, along with many other esteemed faculty members, medical staff, doctors, nurses, and enthusiastic medical and nursing students, came together for a vibrant Mini-Marathon on other day 2023 at the AKU Sports and Rehabilitation Center, at the AKU Stadium Road Campus.

Themed ‘Walk for Your Heart,’ this spirited event, organized in collaboration with the Society of Cardiac Sciences Collaboration—a dynamic student-led society at AKU—and Docs on Wheels, aimed to promote heart health awareness and encourage an active, heart-healthy lifestyle.

The event witnessed an enthusiastic turnout, with participants of all ages donning red, and coming together to take steps toward healthier hearts. The AKU community’s dedication to promoting heart health was evident throughout the Mini-Marathon. The top 5 male and female participants in the ‘Walk for Your Heart’ Mini-Marathon received awards from the leadership in the spirit of recognition and motivation. 

The ‘Walk for Your Heart’ Mini-Marathon marks the beginning of a series of activities and initiatives planned by AKU for World Heart Day, emphasizing the institution’s ongoing commitment to promoting heart health awareness.

ICC World Cup 2023 to livestream for free in Pakistan on Daraz

Pakistan (Muhammad Yasir)

Cricket fever in Pakistan is all set to reach unprecedented heights this year with an exciting announcement from Daraz, Tamasha, and myco. In an unprecedented move, these leading digital platforms have come together to offer cricket enthusiasts across Pakistan free access to the highly anticipated ICC World Cup 2023.

Scheduled to commence on October 5 and culminate on November 19, the tournament promises to be an exhilarating cricketing event. Thanks to this partnership, fans all over Pakistan can now enjoy every moment of the World Cup through live and exclusive streaming, without any cost.

Digital streaming is now becoming the premier media platform for cricket viewership in Pakistan, especially for ODIs, as users find it increasingly difficult to stay glued to their TV screen for up to 9 hours, particularly during office hours and long commutes. 60% of match air time is now being watched on mobile screens, hence advertisers are also switching their ad spend to digital streaming.

Daraz has been airing the World Cup since 2021. In 2022, Daraz partnered with Tamasha, and now in 2023 there is a unique and exciting set of options through which users can watch the World Cup on Daraz, Tamasha, and a new entrant in Pakistan, myco, which is a MENA based watch&earn platform

“There is a powerful shift happening from big flat screens to small handy ones. We want to democratize cricket viewership in Pakistan so that everyone anywhere can watch cricket. Cricket unites our nation and this is our attempt to get closer to Pakistanis on top of the 27 million monthly active users we have, so they can watch and shop with convenience.” Mohammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan.

“Be it for marquee cricket tournaments like Asia Cup 2023, HBL PSL 2023, Pakistan bilateral series or local leagues, Tamasha and cricket always go hand in hand. With ICC World Cup 2023, Tamasha is geared up to bring the cricket action on mobile screens, whether at home, office, or on the go. Furthermore, users can access 70+ Live TV channels instantly, watch entertaining movies, and enjoy Tamasha Originals exclusively available to Tamasha users only. World Cup hai tou lagega TamashaAamer Ejaz, Chief Digital Officer, Jazz.

“Having successfully streamed multiple mainstream live sports tournaments in the MENA region and other global markets, we are thrilled to enter Pakistan by securing the rights to stream the ICC Cricket World Cup 2023 on myco and to bring our disruptive “watch & earn” streaming model to Pakistani audiences. We are thankful to Daraz and Tamasha for being driving forces in this space and collectively we aim to ignite a new era of digital sports streaming in Pakistan.” – Umair Masoom, Founder & Managing Director, myco

 

WORLD RENOWNED SOUTH ASIAN Brand, Sania Maskatiya Hosts First Solo Trunk Show In Dubai

Dubai (Muhammad Yasir)

Multi-award winning Pakistani couture brand Sania Maskatiya will host its first solo trunk show featuring its capsule collection, JEHAN – DUBAI EDIT, exclusive to the Middle East, on 16th September 2023 at The Address Montgomerie, in Dubai.

The globally renowned label was launched by creative director Sania Maskatiya and her brother, business partner and CEO Umair Tabani in 2010, in homage to the generations of design heritage and artisanship bespoke to Pakistan. The first Pakistani brand to showcase solo at New York Fashion Week, Sania Maskatiya brings to Dubai an exquisite collection of their signature prints, styles and silhouettes cut from pure fabrics; they feature intricate embroideries, fine craftsmanship, embellishments, exclusively woven fabrics and hues that dazzle like jewels. Catered to the incredibly diverse Gulf region, these designs weave feminine details with both tradition and modernity.

“We are thrilled to have designed an exclusive Middle East capsule JEHAN for Dubai, a city that celebrates diversity and creativity. We appreciate the rich culture and heritage of the region and its appreciation for luxe design and craftsmanship,” says Sania Maskatiya.

This exclusive Middle-East capsule collection JEHAN will feature a series of kaftans, tunics, embellished sets, luxury pret and bridal wear, all available as ready-to-wear or made to measure pieces.

When looking at each piece, there lies an innate philosophy centered around redefining elegance and embodying an effortless sense of glamour whilst remaining at ease, keeping comfort at the forefront. Today, the brand is proud to have shared over a decade-long collaboration with local couturiers and artisans in Pakistan, keeping the century old craft alive, and celebrating it worldwide.

Creative Director Sania Maskatiya will be available at this Trunk Show to talk through her collection with clients and press, sharing the inspiration behind the exclusive capsule.

Join Sania Maskatiya on September 16th, 2023 at The Address Montgomerie from 11AM – 7PM.