Nomi Ansari, has unveiled his latest venture

Nomi Ansari Ushers in a New Era with the Grand Unveiling of His New Bridal Studio and Retail Outlet.

Karachi (Muhammad Yasir)  Pakistan’s fashion industry luminary, Nomi Ansari, has unveiled his latest venture that promises to be an absolute game-changer in the world of couture. The illustrious designer, known for his exquisite craftsmanship and innovative fashion aesthetics, has officially inaugurated his much-anticipated new bridal studio and retail store.

The launch event took place on the evening of otherday. It was attended by an exclusive list from the fashion and entertainment industries, along with carefully selected socialites, and members of the media. The atmosphere was filled with sophistication and luxury, hosting a distinguished group of influencers and trendsetters.

The grand unveiling of Nomi Ansari’s Bridal Studio and Retail Store is a monumental step forward in his illustrious career. The studio, situated at Khayaban-e-Shahbaz, in the heart of Defence Housing Authority (DHA), Karachi, is poised to be a haven for fashion enthusiasts and connoisseurs. This magnificent space encompasses separate floors dedicated to retail, formal wear, bridal couture, and menswear, creating an immersive and personalized shopping experience for discerning clients.

The studio is a true masterpiece, embodying the essence of his quirky and innovative design aesthetic. Each floor presents a distinct theme that resonates with Nomi’s signature style. From vibrant prints to an eclectic fusion of colors, every corner of the studio is a reflection of the designer’s unapologetically bold and artistic approach to fashion. His use of unconventional patterns and unexpected color combinations breathes life into his creations, making them stand out in a sea of conventional designs.

The ambiance also mirrors this unique vision, creating an immersive experience for visitors. It’s a place where clients can explore their personal style and embrace the artistry that Nomi Ansari is renowned for. In a city bustling with fashion destinations, Nomi Ansari’s studio stands as a singular gem. Its distinctiveness lies not only in the exquisite couture it houses but also in the atmosphere it exudes.

Nomi Ansari himself expressed his excitement about this milestone, stating, “This launch is a culmination of my dedication to pushing the boundaries of fashion and providing the best to my clients. It’s a dream come true, and I am truly excited to see my vision materialize in this stunning new bridal studio and retail space.”

The Nomi Ansari Bridal Studio and Retail Store is strategically designed to meet the growing demands of Nomi Ansari’s discerning clientele.

“As I look back on my 22-year journey in the fashion industry, I can’t help but feel immense gratitude for the love and support I have received from my clients and the fashion fraternity,” he added. “This venture is a testament to the legacy we have built together, and I can’t wait to welcome everyone to this new chapter.”

With its elegant ambiance and a curated selection of fashion that is synonymous with Nomi Ansari’s signature style, this studio is set to become a fashion destination like no other.

As Pakistan’s most celebrated couturier takes this monumental leap forward, the fashion world eagerly awaits the magic he will create in his new space. Stay tuned for an unforgettable experience that combines tradition with innovation, elegance with panache, and Nomi Ansari’s unique touch.


Dubai Fitness Challenge returns for its seventh edition

Dubai Fitness Challenge returns for its seventh edition from 28 October to 26 November 2023.

Pakistan (Muhammad Yasir)  The seventh edition of the Dubai Fitness Challenge (DFC) is set to kick off on Saturday 28 October and run through to Sunday 26 November 2023. The flagship fitness initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, aims to transform Dubai into one of the world’s most active cities.

The Dubai Fitness Challenge encourages the entire community of Dubai to embrace a healthier lifestyle by committing to 30 minutes of exercise every day for 30 days, with an action-packed calendar of activities and events.

Launched in 2017, DFC is an annual inclusive fitness movement that highlights Dubai’s robust sports and fitness infrastructure, motivating residents to adopt lasting healthy habits. Last year’s edition saw a record number of 2.2 million participants, with notable flagship events on Sheikh Zayed Road attracting close to 35,000 cyclists for the Dubai Ride and 193,000 runners for the Dubai Run.

This year Dubai Ride will occur on Sunday 12 November, while Dubai Run will conclude the challenge on Sunday 26 November. Both events will offer families, recreational cyclists and runners and fitness enthusiasts the unique opportunity to experience cycling, running, jogging, or walking past Dubai’s iconic landmarks on Sheikh Zayed Road.

More information about the calendar of events, activities and initiatives, including details of how to register for this year’s challenge, will be available over the coming weeks. DFC’s official website, will provide the details of all events and activities taking place for this year’s edition, while offering a range of fitness tips and advice to encourage the entire community to start planning their own personal fitness journey ahead of DFC’s launch on 28 October, 2023. 

Masarrat Misbah launches Signature Line of Fragrances Released

Hosted by the beautiful Hira Khan

Karachi (Muhammad Yasir) Masarrat Misbah, a pioneer of beauty products and well-being in Pakistan, hosted a star-studded event for her inaugural collection of Masarrat Misbah Fragrances: Lasting impressions in Karachi this weekend.

Event had featuring appearances by renowned celebrities and influencers, as well as distinguished guests from the media and business fraternity.

MM Fragrances presented nine fragrances which comprises of six perfumes for women, three for men, and a delightful assortment of mists and unique idea of three discovery boxes consisting of two for women and one for male. The range of fragrances catering to a diverse array of preferences during the evening’s proceedings.

The event also introduced the charismatic and talented, Amar Khan, face of women’s fragrance Rosaly. While the charming star, Usama Khan, was announced as the face of men’s collection Noir, adding to the allure of the event. The occasion was an elegant and sensory delight as guests were familiarized with a wide range of scents carefully designed to captivate the senses.

Masarrat Misbah, Founder and Owner of MM Fragrances expressed her excitement about this new venture, stating, “A person is incomplete without their perfect scent. Fragrances tend to leave an everlasting impression and tether us to memories as well as people. I am delighted to introduce MM Fragrances, as an extension of our commitment to add something special to people’s lives and enhance our customers’ experiences.”


Masarrat Makeup Fragrances are now available nationwide in stores and online at:

WORLD RENOWNED SOUTH ASIAN Brand, Sania Maskatiya Hosts First Solo Trunk Show In Dubai

Dubai (Muhammad Yasir)

Multi-award winning Pakistani couture brand Sania Maskatiya will host its first solo trunk show featuring its capsule collection, JEHAN – DUBAI EDIT, exclusive to the Middle East, on 16th September 2023 at The Address Montgomerie, in Dubai.

The globally renowned label was launched by creative director Sania Maskatiya and her brother, business partner and CEO Umair Tabani in 2010, in homage to the generations of design heritage and artisanship bespoke to Pakistan. The first Pakistani brand to showcase solo at New York Fashion Week, Sania Maskatiya brings to Dubai an exquisite collection of their signature prints, styles and silhouettes cut from pure fabrics; they feature intricate embroideries, fine craftsmanship, embellishments, exclusively woven fabrics and hues that dazzle like jewels. Catered to the incredibly diverse Gulf region, these designs weave feminine details with both tradition and modernity.

“We are thrilled to have designed an exclusive Middle East capsule JEHAN for Dubai, a city that celebrates diversity and creativity. We appreciate the rich culture and heritage of the region and its appreciation for luxe design and craftsmanship,” says Sania Maskatiya.

This exclusive Middle-East capsule collection JEHAN will feature a series of kaftans, tunics, embellished sets, luxury pret and bridal wear, all available as ready-to-wear or made to measure pieces.

When looking at each piece, there lies an innate philosophy centered around redefining elegance and embodying an effortless sense of glamour whilst remaining at ease, keeping comfort at the forefront. Today, the brand is proud to have shared over a decade-long collaboration with local couturiers and artisans in Pakistan, keeping the century old craft alive, and celebrating it worldwide.

Creative Director Sania Maskatiya will be available at this Trunk Show to talk through her collection with clients and press, sharing the inspiration behind the exclusive capsule.

Join Sania Maskatiya on September 16th, 2023 at The Address Montgomerie from 11AM – 7PM.


Dubai: Next Travel Hub for Lifestyle Trendsetters

Dubai has evolved into the epitome of a travel hub for lifestyle trendsetters, providing a unique blend of extravagance, luxury, and diverse experiences. From its iconic landmarks to its opulent accommodations and vibrant lifestyle scene, Dubai promises a journey like no other. As the city continues to innovate and evolve, it stands ready to captivate and inspire lifestyle enthusiasts and celebrities from all corners of the globe, solidifying its position as the destination of choice for those seeking a truly extraordinary travel experience.

Dubai has become the ultimate vacation destination for a multitude of influencers and celebrities from Pakistan. Over the past few years, we’ve seen a plethora of influencers including Waliya Najib, Naiha J. Eiman, Qirat Babar and Danish Ali visit the glimmering city. The city’s irresistible blend of extravagance, luxurious experiences, and boundless possibilities draws these trendsetters like a magnet. Dubai has become the go-to paradise for Pakistani celebrities like Maya Ali, Ayesha Omar, Umair Jaswal and Sana Javed among others to escape, rejuvenate, and we’ll tell you why it’s the most Instagram-able city!

Extravagance at Every Turn

Dubai’s penchant for extravagance is evident in its landmarks. The iconic Burj Khalifa stands tall as the world’s tallest building, offering breathtaking views of the city scape from its observation decks. The Palm Jumeirah, an impressive man-made archipelago, showcases luxurious resorts and waterfront living. Not to forget the Dubai Mall, a shopper’s paradise boasting high-end boutiques, international brands, and exclusive designer stores. The View Dubai offers panoramic city views, and The Museum of the Future embodies architectural innovation and technological progress, collectively exemplifying Dubai’s commitment to pushing boundaries. 

Luxury Accommodations

The city boasts an array of luxury accommodations that cater to the discerning tastes of lifestyle trendsetters. From lavish beachfront resorts to futuristic and avant-garde hotels, Dubai offers a diverse range of options for those seeking the finest in hospitality. Many of these establishments feature world-class amenities, Michelin-starred dining, and unparalleled service, ensuring a truly memorable stay.

Entertainment and Nightlife

Dubai’s entertainment scene is second to none, offering lifestyle trendsetters a plethora of options to unwind and socialize. The city hosts exclusive events, international concerts, and art exhibitions that attract a star-studded crowd. For night owls, Dubai’s vibrant nightlife is the place to be!

Captivating Beach Culture

Dubai’s coastline presents a picturesque scene, providing the perfect backdrop for beach-loving lifestyle enthusiasts. The city’s pristine beaches offer a myriad of water sports, beach clubs, and luxurious lounges for soaking up the sun in style. Among them, Jumeirah Beach and Kite Beach are popular choices, exuding an ambiance of relaxation and indulgence. 

Wellness and Self-Care

Dubai has embraced the global wellness movement, offering lifestyle trendsetters a range of indulgent spa experiences, yoga retreats, and holistic wellness centers. This focus on self-care allows travelers to rejuvenate their minds and bodies while embracing a balanced lifestyle amid the city’s vibrancy.

Culinary Delights

Dubai’s culinary scene is a fusion of flavors from around the world, boasting an array of Michelin-starred restaurants and celebrity chef ventures. From fine dining at the top of skyscrapers to exquisite street food experiences, Dubai caters to all taste buds and takes dining to new heights.

Unforgettable Experiences

Dubai presents a plethora of unforgettable experiences that go beyond the ordinary. Adventure enthusiasts can indulge in desert safaris, skydiving, and even indoor skiing. For those seeking a touch of cultural enrichment, visits to the historic Al Fahidi Historical Neighborhood and the Dubai Museum offer insights into the city’s rich heritage. Additionally, the Dubai Deep Dive provides an immersive underwater adventure, and Edge Walk Dubai offers a thrilling perspective from the city’s towering heights.

Connectivity and Accessibility

Dubai’s strategic location in the Middle East makes it an ideal travel hub for Pakistanis, with a short flight time which ranges between 2.5 to 3 hours. Its state-of-the-art airports, world-class airlines, and well-developed transportation infrastructure ensure seamless travel experiences for lifestyle trendsetters from Pakistan. It is no surprise that Dubai has surged to claim the crown as the world’s influencer capital, attracting Instagram influencers and trendsetters alike, eager to uncover the perfect backdrop for their photo shoots.

Lean in Pakistan Foundation launched Lean in Girls Pakistan

Karachi (Muhammad Yasir)

Lean in Pakistan Foundation launched Lean in Girls Pakistan initiative in follow up to the global launch of Lean in Girls that took place last month in San Francisco, USA, hosted by founder Sheryl Sandberg, former COO, Meta/Facebook. 50 girls and young women were invited from various high schools and universities in Karachi.

The launch was titled “Self-Esteem in a Barbie World” and centered around a purpose-driven workshop. Spotted at the event were Dr. Huma Baqai (Rector, MiTE), Nisha Ghumro (Founder & CEO, Sceptre College), plus-sized model Sana Sultan, event chair Margaret Fialho, and event host Lean In Pakistan Foundation President Tara Uzra Dawood. Alfalah Digital Banking was the venue sponsor, Nighat Misbah at Depilex Beauty Clinic was Beauty Partner, and other Partners included Premo by Xanders, Workhall, Indus Valley School of Art and Architecture, Eadvisory, Szabist, Indus University, Millennium Institute of Technology and Entrepreneurship, and Sceptre College.


Dynamic Pakistani womens in Islamabad to meet the Ambassador of the Czech Republic

Pakistan (Muhammad Yasir)

#LFCzech LADIESFUND delegation of some of the most dynamic Pakistani womens in Islamabad to meet the Ambassador of the Czech Republic H. E. Tomas Smetanka and his wife Irena at their beautiful residence.

Spotted at the event were Parveen Qadir Agha, Sobia Mustapha, Madeeha Raza, Kainat Riaz (Swat), Nasreen Iqba, Karishma Ali (Chittral), Elia Nauraz Ali (Balochistan) Samia Qamar, and LADIESFUND President Tara Uzra Dawood.

Irena made homemade apple streusel and all had an interactive discussion on state of the country, potential collaborations and simply getting to know each other. The hospitality was unparalleled and we are also incredibly proud of our incredible delegates who ranged in age and sector.

LADIESFUND President Tara Uzra Dawood hosted the event.

Karachi (Nut Desk)

LADIESFUND #LFPowwow2 at Second Cup DHA enabled 40 women SMEs to network and sell their products, while 20 women SMEs showcased their products and services on stage and fb live to a global audience. Spotted at the event were Moneeza Butt, Mehreen Humza Tabani, Varah Mussavir, Khursheed Hyder, Sana Pirzada & Zoreed Raza, among others. LADIESFUND President Tara Uzra Dawood hosted the event and selected mentors presented their mentees to the audience.

PowWow Gift Partner was Hashmi Group & Beauty Partner Depilex.

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Ajoka remembers its late founder on her 5th Anniversary.

Lahore (Qasim Ali)

Rich tributes were paid to the theatre icon and founder of Ajoka Theatre Madeeha Gauhar at a memorial meeting held on the 5th anniversary of her passing away. Those who shared their memories included playwright and Madeeha’s husband Shahid Nadeem, her son Nirvaan Nadeem, actress Samia Mumtaz, theatre activist Rukhsana Kazmi, filmmaker Shoaib Sultan, stage and TV actress Razia Malik, actors Sarfraz Ansari and Umar Bhatti. They praised Madeeha’s passion and commitment to theatre and peace.

The programme included reading of extracts from Madeeha’s diaries and other writings by Nirvaan Nadeem, Arzoo Ali Gauhar, Fizza Jamal, Mohammad Qaisar and Usman Zia. The extracts related to Madeeha’s growth as  a socially aware artist and activist. A TV interview of Madeeha was also screened in which she talked about her artistic journey and her work for theatre for peace.

Shahid Nadeem said that Ajoka cherishes Madeeha’s legacy and is carrying on with her mission of spreading the message of  peace and social awareness through entertaining theatre. He also revealed  that Ajoka to mark its 40th anniversary with year- long activities and the details will be announced on 5 May before the performance of its new play “Uddanhaare”at Alhamra.

WB by Hemani Launched Hareem Farooq’s Signature Luxury Scents

Karachi (Muhammad Yasir) WB by Hemani celebrated the successful launch of Hareem Farooq’s signature luxury scents with a star-studded intimate Suhoor night in uptown Karachi. Designed with a labor of love and scented by the diva Hareem Farooq herself with her choice of fragrances, this exclusive collection takes inspiration from beautiful emotions of JOY, HOPE, LUV, and FAITH.

Hareem Farooq has designed her signature luxury scent JOY – a musky fragrance for women who enjoy little joys of life, HOPE – a citrusy, floral, and musky scent for the woman who has her hopes high, LUV – with chypre, floral, and musky scent for her who is full of love, and FAITH – a floral, amber, and musky fragrance for her who has faith in everything. This four exclusive eau de parfums are crafted and designed by Dominique Moellhausen, a top perfumer and Perfumer of the Year 2020.

“This is a dream come true for me, ever since I can remember I have been obsessed with perfumes, I just love how a good fragrance can make you and others around you feel good. I have always wanted to come out with my own perfumes, add notes and make scents of my own choice and Hemani has given me this opportunity to turn my dream into reality and I am super excited for this launch. As this is the first ever brand that I am launching I wanted to lend it as much positivity as possible and that’s the reason they have been named JOY, HOPE, LUV & FAITH as these four emotions have been my strongest pillars in life, no matter how dark life got they always guided me to light, and I hope you enjoy these beautiful scents that we have made with all our hearts from the scratch for all of you, and that they uplift your spirits and remind you that good days are always around the corner”, shared the top Pakistani film producer and actress Hareem Farooq on the successful launch of her signature luxury scents.

“Hareem Farooq’s signature luxury scents are a happy new addition to our Hemani family, and we are super excited to bring you her range of day-to-night wear eau de parfums for the women of today”, commented Zohair Hemani – Director of Hemani Group, speaking at the Hareem Farooq x Hemani success Suhoor night.

WB by Hemani’s natural, chemical and toxin-free fragrances not only provide a range of earthy, natural smelling products but are also the must-have fragrances for the modern age wardrobe. Hemani has been long established as the leading herbal & natural company that carries forward their promise of authentic & naturally sourced products.

The intimate celebratory Suhoor night showcased the four exclusive emotive fragrances named JOY, HOPE, LUV, and FAITH for the select media and guests to enjoy and experience. Present on the occasion were Ayesha Omar, Ushna Shah, Ali Rehman, Mariyam Nafees, Aman Ahmed, Adnan Siddiqui, Zhalay Sarhadi, Adnan Pardesy, Aijaz Aslam, Sanam Jung, Rizwan Ali Jaffri, Eshal Fayyaz, Behroze Subzwari, Safina Behroze, Humaira Asghar Ali, Seemi Pashah, Fakhar-e-Alam, Nadia Hussain, Nabeel Zafar, Naveed Raza, Mariam Mirza, Jerjees Seja, Abdullah Seja, Annus Abrar, Amir Adnan, Huma Adnan, Nina Kashif, Amna Arshad, Hafsa Haseeb, Arshad Khan, Raheel Rao, Maliha Rehman, Rameez Sattar, Zahir Rahimtoola, Zain Pasha amongst several other notables from the fashion, lifestyle, entertainment, and media industry.

The Hareem Farooq exclusive range of fragrances: JOY, HOPE, LUV, and FAITH is now available online at