Dubai Fitness Challenge returns for its seventh edition

Dubai Fitness Challenge returns for its seventh edition from 28 October to 26 November 2023.

Pakistan (Muhammad Yasir)  The seventh edition of the Dubai Fitness Challenge (DFC) is set to kick off on Saturday 28 October and run through to Sunday 26 November 2023. The flagship fitness initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, aims to transform Dubai into one of the world’s most active cities.

The Dubai Fitness Challenge encourages the entire community of Dubai to embrace a healthier lifestyle by committing to 30 minutes of exercise every day for 30 days, with an action-packed calendar of activities and events.

Launched in 2017, DFC is an annual inclusive fitness movement that highlights Dubai’s robust sports and fitness infrastructure, motivating residents to adopt lasting healthy habits. Last year’s edition saw a record number of 2.2 million participants, with notable flagship events on Sheikh Zayed Road attracting close to 35,000 cyclists for the Dubai Ride and 193,000 runners for the Dubai Run.

This year Dubai Ride will occur on Sunday 12 November, while Dubai Run will conclude the challenge on Sunday 26 November. Both events will offer families, recreational cyclists and runners and fitness enthusiasts the unique opportunity to experience cycling, running, jogging, or walking past Dubai’s iconic landmarks on Sheikh Zayed Road.

More information about the calendar of events, activities and initiatives, including details of how to register for this year’s challenge, will be available over the coming weeks. DFC’s official website, will provide the details of all events and activities taking place for this year’s edition, while offering a range of fitness tips and advice to encourage the entire community to start planning their own personal fitness journey ahead of DFC’s launch on 28 October, 2023. 

WORLD RENOWNED SOUTH ASIAN Brand, Sania Maskatiya Hosts First Solo Trunk Show In Dubai

Dubai (Muhammad Yasir)

Multi-award winning Pakistani couture brand Sania Maskatiya will host its first solo trunk show featuring its capsule collection, JEHAN – DUBAI EDIT, exclusive to the Middle East, on 16th September 2023 at The Address Montgomerie, in Dubai.

The globally renowned label was launched by creative director Sania Maskatiya and her brother, business partner and CEO Umair Tabani in 2010, in homage to the generations of design heritage and artisanship bespoke to Pakistan. The first Pakistani brand to showcase solo at New York Fashion Week, Sania Maskatiya brings to Dubai an exquisite collection of their signature prints, styles and silhouettes cut from pure fabrics; they feature intricate embroideries, fine craftsmanship, embellishments, exclusively woven fabrics and hues that dazzle like jewels. Catered to the incredibly diverse Gulf region, these designs weave feminine details with both tradition and modernity.

“We are thrilled to have designed an exclusive Middle East capsule JEHAN for Dubai, a city that celebrates diversity and creativity. We appreciate the rich culture and heritage of the region and its appreciation for luxe design and craftsmanship,” says Sania Maskatiya.

This exclusive Middle-East capsule collection JEHAN will feature a series of kaftans, tunics, embellished sets, luxury pret and bridal wear, all available as ready-to-wear or made to measure pieces.

When looking at each piece, there lies an innate philosophy centered around redefining elegance and embodying an effortless sense of glamour whilst remaining at ease, keeping comfort at the forefront. Today, the brand is proud to have shared over a decade-long collaboration with local couturiers and artisans in Pakistan, keeping the century old craft alive, and celebrating it worldwide.

Creative Director Sania Maskatiya will be available at this Trunk Show to talk through her collection with clients and press, sharing the inspiration behind the exclusive capsule.

Join Sania Maskatiya on September 16th, 2023 at The Address Montgomerie from 11AM – 7PM.


Dubai: Next Travel Hub for Lifestyle Trendsetters

Dubai has evolved into the epitome of a travel hub for lifestyle trendsetters, providing a unique blend of extravagance, luxury, and diverse experiences. From its iconic landmarks to its opulent accommodations and vibrant lifestyle scene, Dubai promises a journey like no other. As the city continues to innovate and evolve, it stands ready to captivate and inspire lifestyle enthusiasts and celebrities from all corners of the globe, solidifying its position as the destination of choice for those seeking a truly extraordinary travel experience.

Dubai has become the ultimate vacation destination for a multitude of influencers and celebrities from Pakistan. Over the past few years, we’ve seen a plethora of influencers including Waliya Najib, Naiha J. Eiman, Qirat Babar and Danish Ali visit the glimmering city. The city’s irresistible blend of extravagance, luxurious experiences, and boundless possibilities draws these trendsetters like a magnet. Dubai has become the go-to paradise for Pakistani celebrities like Maya Ali, Ayesha Omar, Umair Jaswal and Sana Javed among others to escape, rejuvenate, and we’ll tell you why it’s the most Instagram-able city!

Extravagance at Every Turn

Dubai’s penchant for extravagance is evident in its landmarks. The iconic Burj Khalifa stands tall as the world’s tallest building, offering breathtaking views of the city scape from its observation decks. The Palm Jumeirah, an impressive man-made archipelago, showcases luxurious resorts and waterfront living. Not to forget the Dubai Mall, a shopper’s paradise boasting high-end boutiques, international brands, and exclusive designer stores. The View Dubai offers panoramic city views, and The Museum of the Future embodies architectural innovation and technological progress, collectively exemplifying Dubai’s commitment to pushing boundaries. 

Luxury Accommodations

The city boasts an array of luxury accommodations that cater to the discerning tastes of lifestyle trendsetters. From lavish beachfront resorts to futuristic and avant-garde hotels, Dubai offers a diverse range of options for those seeking the finest in hospitality. Many of these establishments feature world-class amenities, Michelin-starred dining, and unparalleled service, ensuring a truly memorable stay.

Entertainment and Nightlife

Dubai’s entertainment scene is second to none, offering lifestyle trendsetters a plethora of options to unwind and socialize. The city hosts exclusive events, international concerts, and art exhibitions that attract a star-studded crowd. For night owls, Dubai’s vibrant nightlife is the place to be!

Captivating Beach Culture

Dubai’s coastline presents a picturesque scene, providing the perfect backdrop for beach-loving lifestyle enthusiasts. The city’s pristine beaches offer a myriad of water sports, beach clubs, and luxurious lounges for soaking up the sun in style. Among them, Jumeirah Beach and Kite Beach are popular choices, exuding an ambiance of relaxation and indulgence. 

Wellness and Self-Care

Dubai has embraced the global wellness movement, offering lifestyle trendsetters a range of indulgent spa experiences, yoga retreats, and holistic wellness centers. This focus on self-care allows travelers to rejuvenate their minds and bodies while embracing a balanced lifestyle amid the city’s vibrancy.

Culinary Delights

Dubai’s culinary scene is a fusion of flavors from around the world, boasting an array of Michelin-starred restaurants and celebrity chef ventures. From fine dining at the top of skyscrapers to exquisite street food experiences, Dubai caters to all taste buds and takes dining to new heights.

Unforgettable Experiences

Dubai presents a plethora of unforgettable experiences that go beyond the ordinary. Adventure enthusiasts can indulge in desert safaris, skydiving, and even indoor skiing. For those seeking a touch of cultural enrichment, visits to the historic Al Fahidi Historical Neighborhood and the Dubai Museum offer insights into the city’s rich heritage. Additionally, the Dubai Deep Dive provides an immersive underwater adventure, and Edge Walk Dubai offers a thrilling perspective from the city’s towering heights.

Connectivity and Accessibility

Dubai’s strategic location in the Middle East makes it an ideal travel hub for Pakistanis, with a short flight time which ranges between 2.5 to 3 hours. Its state-of-the-art airports, world-class airlines, and well-developed transportation infrastructure ensure seamless travel experiences for lifestyle trendsetters from Pakistan. It is no surprise that Dubai has surged to claim the crown as the world’s influencer capital, attracting Instagram influencers and trendsetters alike, eager to uncover the perfect backdrop for their photo shoots.