ZOMBIES STALK The BattleGrounds In PUBG Mobile’s New Version 2.8 Update

Two upcoming partnerships with world-famous restaurant and car brands. 

(Nut Desk)  PUBG MOBILE, one of the world’s most popular mobile games, will be overrun with hordes of the undead in its new terrifying Version 2.8 Update. In the run-up to Halloweeks, Zombies have infected the battlegrounds, with creepy new enemies, challenges, abilities and items to explore. Significant enhancements are also coming to World of Wonder, including Creation Rating and a new Zombie PvE template, alongside a new Metro Royale Season and Cycle 5 Season 14.

In the Version 2.8 Update, legions of infected Mutants will be swamping Erangel, Miramar and Livik until November 6th! The pulsing dark energy of Aerolith has mutated the lab dedicated to its study into an abandoned wasteland loaded with abundant supplies and resources, which automatically grants those who enter a respawn card.

Deep in Aerolith Lab and Outpost on these maps, players must prevent as many Mutants from being absorbed by the Aerolith as possible. The more Mutants the Aerolith absorbs, the more powerful the daunting Rage Berserker boss that spawns will be, providing an even greater challenge. Players who defeat this fearsome foe will be rewarded with a crate.

Three equally frightening variations of Zombie await players in the Version 2.8 Update. In addition to the regular Mutant, the tall, intimidating Berserker wields weapons and shields in its fortified, muscular right arm, while the agile Ripper can leap and dash quickly to attack and evade blows. 

The rewards from defeating these living dead however are worth the horror. While some Zombies wander ominously around the Aerolith Lab, more powerful Rage Berserkers can be found lurking closer to the Aerolith. Once defeated, these fearsome monsters drop genetic materials, which can grant players a host of enhanced supernatural abilities.These include Mutation Gauntlets, huge arm gauntlets that deal monstrous amounts of melee damage and a fierce Smash ability, and razor-sharp Mutation Blade to slash at enemies, which combined with a Sprint ability allow players to zip around the battlegrounds and cause damage along the way.

Players can also hop aboard the Maglev Hoverboard, which can be acquired from the Lab, to traverse both land and sea efficiently. There will also be a surprise coming in early October to celebrate Halloweeks for those who like to party!

The Version 2.8 Update also debuts a host of gameplay enhancements, including improvements to the World of Wonder creative mode with Creation Rating, new gameplay devices for the Editor, and a new Zombie PvE Template. Here, new waves of monsters spawn every round – only those who defeat them all will win.

Additionally, Cycle 5 Season 14 is updated with new content, rewards and cosmetics to unlock and enjoy, and the latest Metro Royale Chapter 16 will bring a new Dagger melee weapon and collectibles.

Players can also look forward to two exciting collaborations with one of the globe’s biggest restaurant chains and a world-renowned performance car brand. Stay tuned for more details!

Complete details about what’s included in PUBG MOBILE’s Version 2.8 Update can be found in the official patch notes available here.

PUBG MOBILE’s Version 2.8 Update will be available on September 7th! Download the game for free on the App Store and Google Play Store.

Exchanging links is a link building strategy

Exchanging links is a link building strategy that has been around since the rise of web pages on the internet.

And like a lot of SEO-related topics these days, the legitimacy of exchanging links draws opinions from both sides of the fence.

This informational guide will highlight the risks and rewards of link exchanges (including their purpose for SEO).

You will learn how the various types of link exchanges work and what makes them different from each other.

And if you ever decide to exchange links for SEO value, this article will teach you how to ask the right questions to do it safely and effectively.

Let’s get started.

What Is A Link Exchange?
A link exchange is when two or more websites link out to each other based on a mutual agreement. In other words, each site has agreed to receive backlinks from one another.

Ideally speaking, a link swap is a “quid pro quo” arrangement between websites (often within the same niche) to increase their trust and authority by exchanging high quality backlinks.

It is a backlink strategy for increasing search engine rankings or traffic.

Since a link exchange is a mutually beneficial agreement, the process of getting good backlinks can be quite easy (or even cheap/free) and pass on benefits to each party.

But on the other hand, exchanges can also carry some risk and not do much for your rankings.

This is because not all links are created equal, and Google might penalize a website that manipulates links (especially bad links that are frequently picked up this way).

That being said, the best way to understand how a link swap works is by learning the various methods that SEOs and websites use to exchange links these days.

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Types of Link Exchanges
There are four common types of link exchanges that can be used in a link building campaign.

Despite their differences, each strategy lets website owners achieve the goals of adding trust, relevance, or authority to their own website while helping other sites achieve the same.

Some are riskier than others.

Private Influencer Networks
A “private influencer network” (PIN) is a private link building model whereby a group of companies or websites partner up to share backlinks and promote each other to boost their rankings or grow traffic.

A PIN is made up of four or more relevant websites that send links to each other’s homepage, blog, or guest posts/articles (using any means at their disposal).

A group of people can also pool their resources together to design a PIN from scratch with the purpose of sharing in the profits.

Each group member could build one or more money sites in the same niche to provide high-quality incoming links and social mentions for another target site to increase its link popularity and improve its ranking.

In this example of a network effect, the shared value of the PIN increases as other members join in to provide link opportunities, which in turn improves their rankings and circulates more traffic within the network.

PIN exchanges are a common practice of websites within related niches that can help each other without increasing direct competition.

But if the group gets discovered by Google somehow, its manipulative link building tactics aren’t going to look good at all.

Reciprocal Links
Reciprocal linking is when two websites agree to swap links (i.e., “link to me and I’ll link to you”).

The ultimate goal is for each website owner to benefit from quality backlinks that help SEO.

Even though it is the most obvious link scheme known to search engines such as Google, the act of one site linking to another (and vice versa) is still a natural part of the world wide web.

A reciprocal link is often created out of coincidence or because it makes sense to do so (while also adding value for site visitors). No mutual agreement was necessary.

Reciprocal links are the most basic type of link swap
That is why exchanged links are not always seen as violating Google’s Webmaster Guidelines.

Just because two people vouch for each other’s high-quality content or expertise using outbound links does not mean they are trying to manipulate PageRank.

In this case, reciprocal links could be considered natural links.

Instead, Google may consider “excessive” link exchanges to be part of a link scheme (more on the topic of safety later).

At least 74% of domains (with 10k organic monthly traffic or more) were shown to have reciprocal links in a recent Ahrefs study.

Since direct link swapping is a common (and sometimes natural) thing to do, you can expect this type of link exchange to persist in certain industries and niches for years to come.

Guest Post Swaps
A guest post swap is an arrangement in which people contribute guest posts on various websites that include a link to each other’s target site (plus a backlink to their own site).

There are several guest blogging benefits that make guest posting a popular link building activity. It lets websites gain exposure to topical relevance and domain authority via contextual backlinks (while sharing valuable information with website visitors).

Guest post swaps let websites add topical niche relevance
In the SEO space, guest posting campaigns are associated with great links and relevant articles.

If you cannot find someone who wants to publish a guest post as part of a swap, you can still offer your guest posting service as a sign of good faith or to curry favor with someone who might respond in kind someday.

To get started, just contact someone you know or know of in your niche and offer a guest post link from a relevant article on another website.

Then, request a list of relevant target pages in case they like the idea.

With any luck, they will agree to do the same.

Three-Way Link Exchanges
The three-way link exchange was created to bypass the footprints and potential risk of direct link swaps (which can appear shady to Google if done unnaturally).

This indirect method lets two websites mimic the effect of a direct link swap by using an intermediary site to receive and send a link between them.

A three-way link exchange needs at least two high-quality sites to make it worth the effort.

Because the exchange represents a series of one-way links from one website to the next (e.g., Site A → Site B → Site C), each receiving website would prefer a good backlink from a quality site.

A three-way link exchange is a series of quality one-way backlinks
It is not uncommon for high authority sites to pass benefits to one another using a three-way link exchange.

How does Google know where one three-way exchange begins and another ends (let alone who is knowingly partaking in one)?

Generally speaking, it is less obvious to search engines that a couple of sites are taking part in a link scheme when they are not sending a reciprocal link to each other.

Are Link Exchanges Good For SEO?
Backlink swaps can be good for SEO in the way that other link building opportunities are useful. They help you build relevance and authority while establishing relationships with people.

Remember, backlinks are a trust signal to Google that other websites vouch for your content, and getting a quality backlink is always good for ranking.

Link exchanges can give you good SEO results if you can get links from good sites (but this is often a problem as many sites doing link exchanges are low-quality).

And of course, you have to do them in moderation to avoid getting in trouble with Google.

For the most part, you’ll want to stick to things like guest posts, niche edits, HARO links or even buy editorial links.

These tried-and-true ways of getting backlinks allow you to get links from quality sites without having to worry about Google catching you for exchanging links.

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Are Link Exchanges Safe?
Link exchanges are reasonably safe when used in moderation.

Even though they are not risk-free, a smart link exchange that follows best practices could be helpful without ever raising a red flag with Google.

Of course, they can be pretty risky when done excessively or unnaturally.

Google’s Webmaster Guidelines briefly describes how link exchanges may be considered part of a link scheme (which could result in a website penalty):

“Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking.”

Google defines “link schemes” in its Webmaster Guidelines
You can see how the definition is intentionally vague.

This is because Google knows that link schemes can be difficult to prove, and certain occurrences, such as reciprocal links, are just a natural part of the web.

Here are some examples of when a link exchange may not be safe:

A site is not related to your niche.

A site looks new, low-quality, or spammy (including its backlink profile).

A site has too many outbound links relative to inbound links.

A group of sites with too much exchange overlap.

A lot of powerful backlinks pointing at brand new content (especially at the same time).

Never do a link exchange with someone who is unprofessional or you do not trust. It is not worth risking your site over someone else’s mistakes when there are plenty of safe options out there.

Reciprocal linking is probably the riskiest type of link exchange because it is easier for search engines to detect.

Three-way link exchanges are harder to detect and provide a layer of security for their members.

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What To Look For When Exchanging Links
You want to focus on getting quality backlinks from well-established sites that Google trusts. Authority, relevance, and traffic are the key metrics you want to improve with link swaps.

Looking for the right link exchange opportunities is not that different from doing a site audit.

The overall quality of the website you are receiving a link from is the most important thing to consider. Especially if you want some real link juice from that site.

Niche-relevance is another important factor to consider when looking for a link exchange. For example, there should be some kind of relationship between the content being linked to in a guest post swap.

Look for websites that rank for your related keywords and websites that link out to other related sites.

When looking into three-way exchange groups, it is good to find people with experience running well-established sites that can pass some authority to your website.

Find people who want to add value and help one another.

Here are some examples of when a link exchange may be a good idea:


A site is healthy and has good metrics
A site is topically relevant to your niche.
A site is not a direct competitor.
A site is well-designed and high-quality.
A site seems trustworthy (including its owners).
Where To Find Link Exchanges
You can find link exchange opportunities in online communities or in your network. The process has some similarities to finding guest post opportunities.

You either have to do manual outreach (which may involve niche research to find relevant sites and message forums) or join a social network where it can be easy to connect with like-minded people.

Here are some of the best platforms to find and chat with people who are interested in link swapping:

Facebook Groups. Register for Facebook and start browsing for public/private groups about SEO, link building, or a niche. Blogging groups are a good start.

Slack. Search for open Slack channels using a Slack bot, online directories, niche sites, social media, or Reddit.

Discord. Explore public servers with the built-in directory or search online.

Skype. Download the app and browse for keywords in the search box (or the name of the chat group).

You may also receive link exchange requests without you having to do any work at all.

No matter how you find opportunities to exchange links, remember to always vet the sites and owners as discussed previously.

Questions To Ask When Exchanging
Let’s say you found someone who wants to exchange links. Now is a good time to do some extra quality checks and dive a bit deeper to make sure the link exchange is safe and worth the effort.

What is the purpose of the referring domain?
It may seem obvious, but you should get a clear idea of what the linking site is really about beyond your initial research.

Is the website designed to help search users or make a quick buck? What if the site is used to advertise link swaps?

There are lots of questions you can ask. You may have to interview the other person to gain some insight.

In the end, you want to make sure the site serves a legitimate purpose rather than something nefarious or against Google’s guidelines.

Where will my link be placed?
If you have a choice, make sure the linking page is relevant and acceptable in terms of design/content quality.

Try to have your link placed into contextual content instead of low-value positions like the sidebar or footer.

Where is the referring page linking out to (and what type of backlinks does it have)?
Ideally, you want the other page to reference similar content as yours.

It is also good if the linking page isn’t receiving many low-quality spam links or anything that does not make sense to you.

If it has a good amount of decent links pointing to it, it can be a very valuable article to get a link from.



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Mashreq announces incorporation in Pakistan

  • Senior Delegation Visits Pakistan to Foster Relationships and Explore Collaboration Opportunities.

Pakistan (Muhammad Yasir)   Mashreq, one of the leading financial institutions in the MENA region, is proud to announce the successful incorporation in Pakistan. This marks a significant milestone in Mashreq’s strategic expansion and underlines its commitment in driving digitization and financial inclusion in high growth markets.

 To mark this significant occasion, a high-level Mashreq delegation including senior members of the executive committee visited Pakistan to strengthen ties and consider collaboration to recognize this momentous milestone along with our independent board members Syed Naseer Hassan and Rashid Khan.

Fernando Morillo, Group Head of Retail Banking at Mashreq, said, “Our foray into Pakistan is a pivotal moment for Mashreq, marking a new chapter in our strategic expansion. We eagerly anticipate the opportunities to collaborate with local stakeholders and contribute towards a robust digital ecosystem that will transform the country’s financial landscape. We are committed to playing a vital role in the country’s digitization efforts and financial development, particularly in the sectors of SME, payments, and inclusion. The bank’s tech-ready infrastructure, coupled with its digital DNA, will be leveraged to empower customers in the market, meet their evolving needs, deliver seamless banking experiences and support the country’s vision of a financially inclusive, digitally led economy.”

Currently, Mashreq has a Centre of Excellence (CoE) in Pakistan to deliver a portfolio of innovative products. Leveraging its successful incorporation in Pakistan, Mashreq is confident that its entry into the country will lay the foundation for a fruitful partnership that will benefit consumers, businesses, and the economy alike.

Mashreq is committed to fostering the growth of the country by harnessing local talent and expertise. Through cultivating a digital ecosystem supported by robust infrastructure and institutional frameworks, Mashreq aims to propel Pakistan towards a future of digital innovation and financial inclusivity.


10Pearls Recognized on the 2023 Inc. 5000 for the 5th Consecutive Year.

Pakistan (Muhammad Yasir)

10Pearls, a leading end-to-end digital services company in Pakistan, has been recognized in the annual Inc. 5000 list for the 5th consecutive time, ranking among America’s fastest-growing private companies.

The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment – its independent, entrepreneurial businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000.

Over the last three years, 10Pearls has reported a record 300% revenue growth, increased its headcount globally to more than 1,500 subject matter experts, made several key strategic acquisitions, and expanded its geographic footprint. 10Pearls has opened up offices in London, and expanded delivery offices in Colombia, Costa Rica and Peru within the Latin American region. This award follows a number of accolades for 10Pearls, including its CEO winning EY Entrepreneur of the Year Award and ranking no. 62 on Inc Regional Mid-Atlantic Fastest-Growing Private Companies.

“10Pearls continues to excel at delivering quality at scale globally through all facets of strategy, design, and implementation. Our success is attributed to our domain expertise in key verticals – healthcare, financial services, telecommunications, and strategic investments in Artificial Intelligence and Machine Learning to help clients build future-ready digital properties.” Imran Aftab, CEO, 10Pearls.

The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,186,006 jobs to the economy over the past three years.



TCL and Daraz Unveil Grand Azadi Sale: Up to 21% Off, Free Shipping, and More Delights Await!

LAHORE — Mark your calendars for an extraordinary shopping extravaganza as TCL, the unrivaled leader in LED TVs in Pakistan, joins forces with Daraz, the foremost online retail giant, to unveil the much-anticipated Azadi Sale, running from August 14th to 23rd.

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Prepare to be swept off your feet by the unparalleled offerings as TCL and Daraz present a remarkable collaboration, gracing the period of August 14th to 23rd with remarkable deals. Delight in savings of up to 21% on an extensive spectrum of iFFALCON and TCL products, encompassing an enticing array including Mini LEDs, QLEDs, 4K UHD LEDs, Smart Android LEDs, the ingenious Smart Air Purifier Breeva A2, the ever-helpful Robot Vacuum Cleaner Sweeva, immersive Soundbars, and cutting-edge Air Conditioners. The festivities don’t stop there; revel in the luxury of complimentary shipping, the convenience of monthly installments, the assurance of brand warranty, collectible vouchers, and exclusive discounts with partnering banks. This unparalleled opportunity is exclusively available at the prestigious TCL flagship store within the Daraz platform.

Speaking about this collaborative venture, Mr. Majid Khan Niazi, Head of Marketing at TCL Pakistan, shared, “Year after year, TCL and Daraz combine their strengths to bestow exclusive deals and unprecedented discounts across our entire product spectrum. This Independence Day, we aspire to surpass expectations by making our diverse product line accessible to every Pakistani, through substantial discounts, free shipping, and the ease of monthly installments.”

Mr. Ibrahim Khan, Head of Brands at Daraz Pakistan, expressed his pride in presenting the TCL and Daraz Azadi Sale, a fusion of two industry titans committed to revolutionizing your shopping journey. More than just discounts, this sale signifies the freedom of choice and the potential of innovation. Join us in commemorating this Azadi Sale as we usher in a new era of technology-infused living, providing not just products, but gateways to advancement.

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.

OPPO secures first place in China and fourth place in global smartphone shipments in H1 2023 following the success of Find N2 Flip

Pakistan (Muhammad Yasir)

Boosted by the strong performance of its Find N2 series and Find X6 series flagship smartphones, OPPO ranks first in the Chinese smartphone market in H1 2023 and fourth globally during the same period.

According to data from Canalys, OPPO held a 10% share of the global smartphone market in H1, with 51.9 million shipments, and an 18% share of the China smartphone market in H1 2023, making it the best-selling brand in China during the first half of the year.

OPPO’s performance has been driven in part by the success of foldable smartphones, which have entered a period of rapid growth this year and continue to show significant upside potential. Counterpoint Research estimates that global shipments of foldable smartphones are expected to grow at a 114% compound annual growth rate from 2019 to 2025, increasing four-fold between 2022 and 2025 to reach 55 million units. Chinese OEMs, including OPPO, have been quick to embrace the foldable market, contributing to China’s emergence as the global leader with a 26% share of the market in 2022.

New data from Canalys also shows that OPPO held a dominant 31% share of the foldable market in China during Q1 2023, making it the leader in the growing segment. At the product level, the OPPO Find N2 Flip outperformed all other foldable products to make up 15% of foldable smartphone sales in China from January to May 2023, according to Counterpoint. As the first vertical flip phone to introduce a larger cover screen, the Find N2 Flip is crafted for practicality and enjoyment for daily use, featuring a less-visible crease, a powerful battery, and an intuitive UI design alongside other industry-leading innovations. These innovations and the commercial success of the Find N2 Flip have also helped OPPO to outperform the global foldable market this year, where its market share has increased from 5% in Q1 2022 to 13% in Q1 2023, according to Canalys.

OPPO remains committed to driving the growth of the foldable smartphone market and enhancing the user experience through its continued focus on technical innovation.

Infinix NOTE 30 Pro Series Earns Exceptional Reviews Amongst Tech Media Worldwide

Infinix’s remarkable NOTE 30 Pro series have garnered significant attention beyond the usual market boundaries. The brand recently unveiled the highly anticipated NOTE 30 Pro series, providing young users with an exceptional All-Round FastCharge technology. Prominent technology media outlets have conducted comprehensive evaluations of the series, commending its impressive 68W fast charging, appealing design, top-notch features, and affordable pricing.

Let’s now explore the insights of these media experts and delve into the captivating world of the all-new Infinix NOTE 30 Pro series.

Exceptional Reviews

Renowned British tech influencer SuperSaf thoroughly reviewed the Infinic NOTE 30 pro series recently. When examining the NOTE 30 Pro, which boasts both 68W wired fast charging and 15W wireless fast charging capabilities, SuperSaf couldn’t help but express his admiration. He stated, “The Infinix NOTE 30 Pro is a rare gem in today’s smartphone market, offering wireless fast charging at a competitive price.” It’s worth noting that the NOTE 30 Pro is the first smartphone in its price range to feature wireless fast charging.

Even the more budget-friendly NOTE 30 caught SuperSaf’s attention for its unique advantages. He highlighted, “The Infinix NOTE 30 stands out in the budget phone segment.” This series offers remarkable features such as 45W fast charging, a vibrant 120Hz screen, and a generous storage capacity of up to 16GB+256GB, all at an incredibly competitive price.

Watch full video here: xxxx

Critically Acclaimed by the Media 

Esteemed tech media GSMArena praised Infinix’s ambition, stating, “Infinix clearly has ambition and wants to punch above its class, which we appreciate.”

When it comes to battery life, Infinix NOTE 30 exceeded expectations, achieving an impressive 119 hours in endurance tests. GSMArena noted, “That’s even better than what we expected from this chipset and battery capacity combo. The Note 30 excels in standby endurance in particular.”

Not only does the NOTE 30 impress with its battery life, but its 45W fast charging capability also leaves a lasting impression. The phone features an innovative all-scenario fast charging solution with bypass, reverse, and smart functions. This enhances the charging experience in various situations. The bypass charging function, for instance, directly powers the phone’s motherboard, reducing battery strain and improving gaming performance—an essential feature for avid mobile gamers. GSMArena highlighted, “This is a great feature, particularly for gaming and can greatly increase the longevity of the battery.”

Renowned American tech blogger SomeGadgetGuy conducted a comprehensive sound quality test of the NOTE 30 Pro with JBL tuning in a small bedroom. The results were impressive, with clear audio and minimal distortion. SomeGadgetGuy concluded, “I mean, that’s pretty good sound.” The youtuber also expressed satisfaction with the screen, which offers adaptive adjustment between 60Hz, 90Hz, and 120Hz, believing it has the potential to deliver an unexpectedly positive experience to users.

Talk of the Town

Influential global technology websites, 9to5Google and GizChina, highly praised the cost-effectiveness of Infinix NOTE 30 series. 9to5Google stated that the NOTE 30 surpasses other options in its price range, offering a superior user experience in the States. GizChina awarded the Infinix NOTE 30 Pro a high score of 4.4 points, declaring it a “TRUE VFM WINNER.” Both reviews praised the exceptional aesthetic design, powerful hardware performance, stunning screen quality, and comprehensive fast charging technology of the NOTE 30 Pro.

Overall, technology media has lavished extremely high praise on the Infinix NOTE 30 Pro series, unanimously acknowledging its outstanding performance and experience at a great price point. The series is lauded for its exceptional value. This reinforces our belief that the all-new Infinix NOTE 30 Pro series will dominate the smartphone market in the latter half of the year. 

TCL Reiterates its Advancements in Mini LED Technology with 2023 C Series TV

– TCL, global top 2 TV brand and top 1 98-inch TV brand, reveals details of the technological advancements of its latest generation Mini LED technology, debuted in its 4K Mini LED TV – C845 – launched earlier this month in Europe and soon in more global markets.

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Compared with traditional TVs, Mini LED technology is renowned for superior display performance. With the added advantages of higher brightness, greater contrast and wider color gamut resulting in a more dynamic and immersive picture quality. The latest generation of Mini LED technology rivals OLED when it comes to precise lighting control, and more comparative advantages. Mini LED TV can also be produced at a more affordable cost, making optimized picture performance more accessible.

As the first to develop and launch Mini LED TV’s, TCL has always leveraged Mini LED as its core strategy and continues to lead the industry. TCL has creatively customized and developed high-efficiency Mini LED chips and single-refraction curved surface glue dispensing technology, achieving more precise light control, more uniform surface light source, better halo control and higher light efficiency, using more sustainable materials and manufacturing processes.

In June 2023, TCL released the latest 4K Mini LED TV C845 in multiple sizes, raising the bar of TV picture quality among competitors in its field thanks to innovations in technology.

  • The number of LEDs reached 1792, resulting in 2000 nits’ peak brightness without incurring overheating.

TCL’s high-voltage Mini LED chip is designed to emit light in 3 PN junctions in series, with the driving voltage carefully matched so that the current passing through the LED chip falls within the optimal light efficiency range. As a result, the temperature can still be controlled, and TV set does not overheat when the LEDs are in full operation and the TV is in its peak brightness at the same time.

  • More control over lighting effects with greater number of close to 900 zones

TCL C845 adopts “one zone with two LEDs” to achieve more precise lighting control. Even in extremely dark or over exposed scenes, bright and dark areas are more defined without

irritating halo effects, making the viewing experience far more comfortable. Moreover, the excellent lighting performance is also attributed by the advanced lenses design which allows, in the same light control area, more uniform pictures, more reliable performance when both the module and TV achieve their smallest thickness.

  • Elegant design thanks to Ultra-thin thickness of 77 mm

TCL C845 adopts a “glue dispensing process”, applying polymer material which is directly placed on the LED to form a single refraction free-form surface. The light expansion angle of the new process is higher than that of ordinary lenses, which can significantly reduce the thickness of the TV set, resulting in a sleek, aesthetically appealing design.

  • 12-bit dual-mode precise light control algorithm for increased energy saving and eye protection

Using 12-bit dual-mode drive, the LED can emit 12-bit of light and has AD and PWM dimming to realize close to linear light control precision and more accurate color presentation. Under the high dual-mode drive, the current of LED can be kept in the range of high luminous efficiency to achieve energy saving and spectral stability.

At the same time, the PWM duty cycle works in the high frequency space which can reduce the flicker effect to human eyes for better vision protection.

Thanks to its industry leading technological advancements in Mini LED, The TCL C845 excels in picture quality performance across a range of scenarios and will be rolling out to global markets in the coming months.