TECNO: Innovating the Future of Technology and Design

Pakistan (Muhammad Yasir)

Technology has seamlessly integrated into our daily lives. Whether it’s shopping online or running a business, the power of technology is now accessible through our digital screens. In 2023, a staggering 44.1% of Pakistan’s population, approximately 97.44 million people, is smartphone users, and this figure is expected to rise further in the future. To meet the growing demand for these gadgets, Technology brands must continually seek new and innovative strategies to meet the ever-evolving demands of consumers.


TECNO, the largest and most innovative technology brand with a global presence spanning over 70 countries and five continents, has consistently dedicated itself to transforming the digital experience within emerging markets worldwide. It has always worked towards improving the customer experience by creating modern and aesthetically pleasing designs with cutting-edge technologies, offering a wide range of technology products, including highly demanded mobile phones and laptops.

Their tagline, ‘Stop at nothing,’ serves as a powerful reflection of TECNO’s staunch commitment to innovation and progress. The company’s approach involves a continuous journey of creativity, where they explore new horizons and challenge the limits of what’s possible in technology. Each product they produce is meticulously crafted with a deep understanding of contemporary styles and the ever-evolving trends in technology. This dedication to remaining at the forefront of design and technology ensures that TECNO’s offerings remain consistently relevant and appealing to their customers.

With a track record of winning numerous awards since its inception, including accolades such as the Most Innovative Smartphone of 2020, Outstanding Mobile Phone Brand of the Decade in 2022, the iF Design Award in 2022, and the 2023 Muse Product Design Platinum Award, TECNO has garnered global recognition for its outstanding craftsmanship and innovation.

TECNO features four distinct smartphone product lines: PHANTOM, CAMON, SPARK, and POVA. In addition, the brand has unveiled two high-end laptop series, namely TECNO Megabook T1 and TECNO Megabook S1. With each passing year, TECNO has placed significant emphasis on camera and design leadership as pivotal components of their product development strategies. Notably, the brand has made substantial enhancements to its photography experience through the adoption of industry-leading camera technologies. The brand has also made substantial investments in technology in recent years, incorporating key camera innovations such as AI portrait algorithms, sensor-shift OiS, a multi-skin tone imaging system, RGBW sensors, and more. TECNO phones also offer several features that are designed to enhance the photography experience, such as AI Scene Detection, Ultra Night Mode, Portrait Mode, AI Beauty Mode, and HDR Mode.

The standout breakthrough of 2023 is the Eagle Eye Lens, equipped with a 4K image sensor and optical image stabilization (OIS), enhancing the production of sharp, clear images and videos. This lens is expected to feature prominently in TECNO’s upcoming flagship smartphones in 2023.

TECNO is also known for its innovative and stylish designs, which play a pivotal role in the company’s success. It remains steadfastly committed to creating products that not only exude beauty but also offer functionality and user-friendliness. The brand’s philosophy revolves around seamlessly merging cutting-edge technology with contemporary aesthetics. Continuously attuned to ongoing trends, TECNO’s design ideals are in a constant state of evolution, with the company perpetually seeking fresh ways to enhance the user experience. Some of the noteworthy design technologies recently introduced by TECNO include the CAMON Puzzle design, Magic Skin Material, and Sapphire-grade nanocrystalline ceramic. These innovations show TECNO’s design leadership, evident in all its products.

The brand also incorporated AIoT business strategy in 2019 to establish a digital product ecosystem to comprehend evolving customer behaviors and preferences, thereby enabling more personalized experiences while also enhancing operational efficiency. With years of dedicated effort and a track record of achievements, TECNO AIoT remains committed to expanding its product portfolio, focusing on smartphones and laptops, and elevating cross-device connectivity to deliver a seamless digital experience to individuals, households, and organizations. This empowers them to cultivate a fully connected, intelligent lifestyle.

While TECNO has been a leading provider of cutting-edge technology products in the industry for years, it has also dedicated itself to continuously refining its after-sales service over time. This commitment includes expanding repair centers, utilizing genuine parts, striving for speedy repairs, offering diverse repair options, and great customer support, all to deliver a more convenient and reliable experience for its valued customers. 

TECNO has partnered with major online e-commerce platforms to provide smooth digital shopping experience, such as Lazada, Shopee, Flipkart, and JUMIA, among others. In addition to this, TECNO’s recent retail store rebranding initiative is a key component of the company’s ongoing commitment to enhancing the customer experience. These newly revamped stores have been meticulously designed to simplify the process of discovering TECNO products and selecting the right fit for individual needs. They offer an immersive and interactive shopping experience characterized by a modern aesthetic featuring vibrant colors and captivating graphics. Furthermore, these stores incorporate various interactive displays, empowering customers with deeper insights into TECNO’s product offerings. TECNO has also unveiled plans to extend this retail store rebranding effort to other countries, aligning with the company’s broader strategy for expanding its presence in these regions. 

TECNO is not only dedicated to delivering outstanding technological innovations but also remains committed to its corporate and social responsibilities. TECNO’s CSR program, “TECNO Cityzens Giving,” globally focuses on education, health, and the environment. It supports projects such as building schools, donating medical supplies, planting trees, and fostering entrepreneurship. This program reflects TECNO’s commitment to responsible corporate citizenship and a sustainable future. The company has partnered with UNHCR to provide higher education and job opportunities to refugee scholars. Additionally, TECNO has initiated the “Take Me Home” campaign in Kenya to support local families and children. There are numerous other examples where TECNO has continuously worked towards providing a better future for youth and building a more harmonious community.

In 2023 and beyond, TECNO is dedicated to enhancing the technology experience to the fullest, committing not just to keeping up with but surpassing international standards of innovation and creativity. This entails the production of top-notch, technologically advanced, and stylishly modern devices that set new benchmarks for quality and sophistication.


TCL Reiterates its Advancements in Mini LED Technology with 2023 C Series TV

– TCL, global top 2 TV brand and top 1 98-inch TV brand, reveals details of the technological advancements of its latest generation Mini LED technology, debuted in its 4K Mini LED TV – C845 – launched earlier this month in Europe and soon in more global markets.

Shop Now: https://bit.ly/3NCyyWU

Compared with traditional TVs, Mini LED technology is renowned for superior display performance. With the added advantages of higher brightness, greater contrast and wider color gamut resulting in a more dynamic and immersive picture quality. The latest generation of Mini LED technology rivals OLED when it comes to precise lighting control, and more comparative advantages. Mini LED TV can also be produced at a more affordable cost, making optimized picture performance more accessible.

As the first to develop and launch Mini LED TV’s, TCL has always leveraged Mini LED as its core strategy and continues to lead the industry. TCL has creatively customized and developed high-efficiency Mini LED chips and single-refraction curved surface glue dispensing technology, achieving more precise light control, more uniform surface light source, better halo control and higher light efficiency, using more sustainable materials and manufacturing processes.

In June 2023, TCL released the latest 4K Mini LED TV C845 in multiple sizes, raising the bar of TV picture quality among competitors in its field thanks to innovations in technology.

  • The number of LEDs reached 1792, resulting in 2000 nits’ peak brightness without incurring overheating.

TCL’s high-voltage Mini LED chip is designed to emit light in 3 PN junctions in series, with the driving voltage carefully matched so that the current passing through the LED chip falls within the optimal light efficiency range. As a result, the temperature can still be controlled, and TV set does not overheat when the LEDs are in full operation and the TV is in its peak brightness at the same time.

  • More control over lighting effects with greater number of close to 900 zones

TCL C845 adopts “one zone with two LEDs” to achieve more precise lighting control. Even in extremely dark or over exposed scenes, bright and dark areas are more defined without

irritating halo effects, making the viewing experience far more comfortable. Moreover, the excellent lighting performance is also attributed by the advanced lenses design which allows, in the same light control area, more uniform pictures, more reliable performance when both the module and TV achieve their smallest thickness.

  • Elegant design thanks to Ultra-thin thickness of 77 mm

TCL C845 adopts a “glue dispensing process”, applying polymer material which is directly placed on the LED to form a single refraction free-form surface. The light expansion angle of the new process is higher than that of ordinary lenses, which can significantly reduce the thickness of the TV set, resulting in a sleek, aesthetically appealing design.

  • 12-bit dual-mode precise light control algorithm for increased energy saving and eye protection

Using 12-bit dual-mode drive, the LED can emit 12-bit of light and has AD and PWM dimming to realize close to linear light control precision and more accurate color presentation. Under the high dual-mode drive, the current of LED can be kept in the range of high luminous efficiency to achieve energy saving and spectral stability.

At the same time, the PWM duty cycle works in the high frequency space which can reduce the flicker effect to human eyes for better vision protection.

Thanks to its industry leading technological advancements in Mini LED, The TCL C845 excels in picture quality performance across a range of scenarios and will be rolling out to global markets in the coming months.